Posted in digital marketing, Search Engine Marketing, Structured Data The Beginner’s Guide to Structured Data for Organizing and Optimizing Your Website Saurabh Shanker Singh posted on January 14, 2020January 14, 2020 Comments Off on The Beginner’s Guide to Structured Data for Organizing and Optimizing Your Website Structured Data for Organizing and Optimizing Your Website It’s Friday afternoon, and your team Read More
Posted in digital marketing, Search Engine Marketing An update on 2019 Get Ready for Digital Marketing 2020 Saurabh Shanker Singh posted on January 14, 2020January 14, 2020 Comments Off on An update on 2019 Get Ready for Digital Marketing 2020 With 2020 hanging above our heads much the same way that bricks don't, people start reflecting on Read More
Posted in Channel: Local, digital marketing, Search Engine Marketing, SEO: Spamming, Yelp Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam Saurabh Shanker Singh posted on January 11, 2020 Comments Off on Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam Locksmiths has always been a troubled category on Google. For years, honest local locksmiths have Read More
Posted in Channel: SEM, digital marketing, Google, Google: AdWords, Search Engine Marketing Google Ads testing custom dimensions to enable reporting based on your business structure Saurabh Shanker Singh posted on January 11, 2020 Comments Off on Google Ads testing custom dimensions to enable reporting based on your business structure If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads Read More
Posted in digital marketing, Search Engine Marketing Which 10 Best Business Instagram Accounts should you Follow in 2020 Saurabh Shanker Singh posted on January 11, 2020January 11, 2020 Comments Off on Which 10 Best Business Instagram Accounts should you Follow in 2020 We’re a few days into 2020, and one thing is certain for this new decade: Social media isn’t Read More
Posted in Channel: Local, digital marketing, Local Search Column, Search Engine Marketing, SMX East 2019, SMX® - Search Marketing Expo & Conference Series SMX Overtime: Managing Google My Business profiles, reviews and more Saurabh Shanker Singh posted on January 11, 2020 Comments Off on SMX Overtime: Managing Google My Business profiles, reviews and more As an SMX East speaker for the “Google My Business From A to Z” session in New York, I Read More
Posted in digital marketing, Search Engine Marketing Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta Saurabh Shanker Singh posted on January 10, 2020January 10, 2020 Comments Off on Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta Retail has become a significant focus of Microsoft’s efforts to support companies’ digital Read More
Posted in digital marketing, Search Engine Marketing Conductor launches SEO services marketplace for Searchlight users Saurabh Shanker Singh posted on January 10, 2020January 10, 2020 Comments Off on Conductor launches SEO services marketplace for Searchlight users SEO technology firm Conductor is out with a new marketplace in its Searchlight platform. Agency and Read More
Posted in digital marketing, Search Engine Marketing Ultimate state of retail media in year 2020 Digital posted on January 10, 2020January 10, 2020 Comments Off on Ultimate state of retail media in year 2020 Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Read More
Posted in digital marketing, Search Engine Marketing Google and Facebook Ads, After spending USD10 Million Digital posted on January 10, 2020January 28, 2020 Comments Off on Google and Facebook Ads, After spending USD10 Million Looking back at my time at running Google and Facebook Ads, I’ve learned A TON while doing Google Read More