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Search Engine Marketing

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nureachglobal

Published on Mar 21, 2009

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Increase your online presence through Search Engine Marketing such as search engine optimization, blogs and other social media services.

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  1. 1. SEO/Blogs/Social Media An Introduction To Inbound Marketing Presented by: Mirna Bard Principal/Internet Marketing Consultant
  3. Outbound Marketing <...> 2.
    4. Inbound Marketing is Essential
    • Outbound Marketing
    • Telemarketing
    • Tradeshows
    • Print Advertising
    • Direct Mail
    • Email Blasts
    • TV/Radio Ads
    • Inbound Marketing
    • SEO/SEM
    • Blogging
    • Social Media
    • RSS
    • Free Tools/Trials
    • Viral Videos

    VS. With Inbound Marketing prospects find you and are already interested in what you are selling.

  4. 3. Blogs SEO Social Media SEO + Blogs + Social Media Content More Links More Traffic Content Friends/Fans Even More Links Even More Traffic Inbound Links Fans/Subscribers Traffic
  6. Benefits of Blogging
    • Increa…”> 4.
    Blogs
    • Benefits of Blogging
    • Increased presence in major search engines like Yahoo! and Google
    • A way for you to speak directly , openly and honestly with your customer
    • Another channel to promote your brand and company
    • Build personal, long-lasting relationships with your customers that foster trust
    • Sets you apart from competition
    • Excellent PR tool– the media calls YOU, not your competition
    • Articulate your viewpoints, knowledge & expertise pertaining to your industry
    • Inexpensive to set up, operate and maintain
  8. Before you have a product or service
    9. 5.
    • Before you have a product or service
    • Before you have a web site
    • Before you have anything!!!
    • All you need is to know who your target market is & to create a few ideas!

    When To Start Blogging

  10. List of ideas, trends, or thoughts
      11. 6.
    • List of ideas, trends, or thoughts
    • List of useful links or tools
    • Answer questions received
    • Ask your followers questions
    • Comment on other blogs/web sites
    • Turn release or article into blog post
    • Share an experience

    Blogging Ideas

  12. What is SEO?
    • Search engine optimi…”> 7.
    • What is SEO?
    • Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines (Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search results.
    • There is no magic solution to SEO
    • It takes “real” work, time, and patience
    • Should be maintained for lifetime of the site

    Search Engine Optimization (SEO)‏

  14. Why is SEO Important?
    • The Golden …”> 8.
    • Why is SEO Important?
    • The Golden Triangle Study
      • Most eye activity on a search page was the top left, forming a Golden Triangle (Enquiro Study)‏
      • SEO pulls more traffic than PPC
        • 75% Clicks from “Natural” or “Organic”
        • 25% Clicks from “Paid” or Sponsored ads
    • Studies show: 54% of buyers rely primarily on search engines when trying to find a product to purchase online (Jupiter Consumer Study)‏
    • Sites on first page of “Organic” listings are perceived to be an authority—assists w/creating online branding
    • SEO gives better ROI than any other marketing
    • No bidding wars or click fraud with SEO

    Search Engine Optimization (SEO)‏

  16. Benefits of SEO
    • Boost targeted vi…”> 9.
    • Benefits of SEO
    • Boost targeted visitors which equals higher conversions
    • Achieve higher web site rankings on search engines for your targeted keywords
    • Search engines crawl your site more often
    • Increase the number of pages on your site that are indexed by search engines
    • Reach millions of people globally who could potentially become customers
    • Multiply incoming links to your site
    • More visibility and accessibility of your business
    • Make your site authoritative

    Search Engine Optimization (SEO)‏

  18. Your customers see your Advertisement or Listing…”> 10.
    • Your customers see your Advertisement or Listing when they Search

    Search Engine Optimization (SEO)‏ Natural or Organic listings ( From SEO Work )‏ Google places your Ad (Paid or PPC Results)‏ Credit card processing

  20. Keyword or Key Phrase Selection
    • A…”> 11.
    • Keyword or Key Phrase Selection
    • Always the first step – Keyword selection can make or break SEO Campaign

    Search Engine Optimization (SEO)‏

    • Keyword Selection
    • Search Volume = High
    • Relevance = High
    • Competition = Low
  22. Analyze Your Competition
    • You want…”> 12.
    • Analyze Your Competition
    • You want to know the probability of getting on the first page of Google
    • SEO strength of Top 10 web sites on Google for selected keywords
    • PageRank of Top 10 web sites

    Search Engine Optimization (SEO)‏

  24. 25% of SEO = On page
    • Visible SEO …”> 13.
    • 25% of SEO = On page
    • Visible SEO
    • Page Title
    • URL
    • H1, H2, H3 Tags
    • Page Text & Bold

    Search Engine Optimization (SEO)‏

  26. 25% of SEO = On page
    • Invisible SE…”> 14.
    • 25% of SEO = On page
    • Invisible SEO
    • Keywords
    • Meta Keywords = professional search engine marketing company, seo services, Internet marketing
    • Description
    • Image Alt Text

    Search Engine Optimization (SEO)‏

  28. 75% of SEO = Off page
    • Link Buildi…”> 15.
    • 75% of SEO = Off page
    • Link Building
    • Links are “recommendations” or “votes” for your site (they power most of SEO)‏
        • A link: www.nureachlglobal.com
        • Anchor Text: Internet Marketing (Use of Keyword)‏
        • Link should be from trusted websites
          • Blogs/Forums/Wikis (magnet for links)‏
          • International/Local Directories
          • Sites that are relevant or compliment your site (Partners)‏
          • Social Bookmarking
          • Social Media (press releases, articles, videos, etc.)‏
          • Create a useful tool

    Search Engine Optimization (SEO)‏

  30. Directories

    31. Search Engine Optimization (S…”> 16.

    • Directories

    Search Engine Optimization (SEO)‏ Yellow Pages Submission Local Directory submission

  32. Link Popularity Building

    33. Search Engine Op…”> 17.

    • Link Popularity Building

    Search Engine Optimization (SEO)‏ One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site

    • Link Popularity Building
    • Link Popularity Building
    • Link Popularity Building

    Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)‏

    • Link Popularity Building
    • Link Popularity Building
    • Link Popularity Building

    B Website A Website A Website A Website A Website B Website A Website C Main Website B Website A Website A Website A Website A Website A Website A Website A Website A Website A Website A Website

  34. What is Social Net…”> 18.
    35. Social Media & Social Networking
    • What is Social Networking?
    • Similar to a business networking event or social cocktail party but without constraints of space and time. It is about:
      • Building relationships
      • Starting conversation & creating word-of-mouth or “Buzz”
      • Answering questions/helping others
      • Asking questions/trusting recommendations or advice from others
  35. 19. Social Media & Social Networking What is Social Media? Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content: News Releases PowerPoint Presentations Viral Videos Blogging Social Bookmarking Articles RSS Feeds Podcasts eBooks
  37. Benefits of Social Media Marketing
      38. 20.
    • Benefits of Social Media Marketing
    • Excellent for reputation management
    • Build recognizable identity or branding of your products or services
    • Create “Buzz” or online conversations about products or services
    • Another way to form relationships with customers, prospects, employees, business, partners, or colleagues
    • Reach millions of people globally who could potentially become customers
    • Multiply incoming links to your site
    • Achieve higher search engine rankings
    • More visibility and accessibility of your business

    Social Media & Social Networking

  38. 21. Social Media & Social Networking Promoting Your Content
  40. Use analytics software to learn what works

    41. 22.

    • Use analytics software to learn what works
    • Track number of daily/weekly/monthly visitors.
    • What sources are visitors coming in from?
    • How many visitors are converting to leads or customers?
    • Which keywords or phrases are converting?

    Measuring Results

  42. Internet marketing is not rocket science . Howeve…”> 23.
    • Internet marketing is not rocket science . However, it is a extremely time consuming , wearisome , sometimes puzzling activity, yet an inescapable task that needs to be continued for the lifetime of the website .
    • Keep it in-house if:
    • Small non-competitive niche industry
    • Very large company with a TEAM of experienced SEO/Social Media professionals
    • Complex or proprietary business objectives which are confidential in nature
    • In all other cases, outsource.

    Outsourcing Internet Marketing

  44. NuReach Global is the best source of dependable and…”> 24.
    • NuReach Global is the best source of dependable and ethical Search Engine Marketing and social media services in So-Cal. Our Internet Marketing experts specialize in search engine optimization, Pay per Click Advertising management, and Social Media Marketing as well as web site consulting and training.
    • The NuReach Global Advantage
    • Ethical ‘White-hat’ search engine optimization techniques
    • Highly reliable, personalized service
    • No SEO secrets
    • We educate our clients on the entire Internet marketing process
    • Unparalleled industry knowledge and experience
    • We focus on getting you targeted traffic
    • Affordable SEO, Social Media, and PPC services

    Who is NuReach Global?

  45. 25. Connect With Us http://tinyurl.com/nureachglobal @nureachglobal http://www.fastpitchonline.com/MirnaBard/ http://www.linkedin.com/in/mirnabard
  46. 26. Contact Us Website: www.nureachglobal.com Email: [email_address] Phone: 714-557-1775

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