Posted in Daily Brief, digital marketing, Search Engine Marketing

Digital Personality News 2020 Jan 16

Digital Personality

You may recall Microsoft acquired vendor marketing platform PromoteIQ in August as part of a larger focus on retail at the company. Well, we’re starting to get some glimpses of what Microsoft PromoteIQ will be offering. The company said Thursday that it is building turnkey PromoteIQ integrations with the rest of the Microsoft stack.

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PromoteIQ’s integration with Microsoft Advertising is now in beta. Participating retailers can opt to open a portion of their advertising inventory to select brands via the Microsoft Advertising platform. This key here is that the retailers are in control of their programs — they choose the brands that can participate and can control the level of inventory and placements available to them. “Retailers don’t want to be faceless supply that someone else is using to build an ad business,” PromoteIQ’s former CEO and now business lead Alex Sherman told me yesterday.

Conductor has launched Marketplace in its Searchlight platform. SEOs and marketers can request analyses, content briefs, educational materials and more from Conductor’s team of success managers directly through the Searchlight UI. The aim is to make it easier to request managed SEO services and make SEO more accessible to marketers that may not have SEO in their title but are tasked with managing it. The offering is built into the existing tiered pricing structure for all customers.

As part of its EU antitrust agreement, Google agreed to give Android users in the EU a choice of a default search engine when they set up their phones. Which engines show up in that list was left to an auction process. The results of that search engine auction are now in and DuckDuckGo and Info.com will crowd out Bing in most markets.

Keep reading for a Pro Tip on third-party scripts and much more.

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Digital Personality

Saurabh Singh is a respected professional in the Digital marketing, advertising and Digital Transformation world. He is particularly skilled in defining Company Purpose and Values, Brand Strategy, Marketing, and Digital Transformation. Serviced globally renowned companies like Leisure Corp Now under EbixCash with his Digital Transformation, Marketing, Branding & Communication Services for Outbound Travel, Inbound Travel, Domestic & International Holidays, Cruises, Switzerland DMC etc for EbixCash company Mercury Travels Ltd. Serviced Luxury Resort Aahana the Corbett Wilderness, Which became one of the Top 10 Luxury Hotels in India. Serviced The Moving heads events private limited, The Best Creative event management companies in India. Serviced Dr. Himanshu Garg and Dr. Prerana Garg ventures from Sleep Cure Solutions to Aviss Health. Dr. Himanshu is Globally renowned, one of the most searched Sleep Doctors in India. Apart from these there are tonnes of other companies which names are not listed here. He has had the opportunity to share his knowledge with students from College of Art, an institution established in 1942 for advanced training in Visual Art (Creative and Applied) as a visiting lecturer (Visual Communication Department - Alternative Media) He acquired his knowledge from his past experiences while working in companies and running his own ventures from design house, web development company, Digital Transformation Agency, Taking end to end care of everything that takes to run and operate a business in digital front. Specialties: Brand Strategy, Marketing, and Digital Transformation. Growth Hacking, Lead Generation, Digital Advertising, Data Mining & Data Scraping, Search Engine Optimization, Internet Marketing, Conversion Optimization etc.