The Best of 2019: Program Management tips from Opticon19

Opticon Conference 2019

As we close out the year we wanted to give back to our users and customers. What better way to do that than to share highlights from the year, beginning with a series of Program Management videos from our annual Opticon conference. Getting the greatest impact from experimentation is something we at Optimizely are constantly thinking about. So, when putting together our agenda for Opticon19, we wanted to put  our customers front and center to share how they’ve used experimentation to accelerate learnings, drive digital transformation and give their customers best-in-class experiences. Below are some of our favorite presentations from Opticon19 . We hope you can learn from the best on how to create an impactful experimentation program at your own company.

The Digital Transformation of Northwestern Mutual

Roman Geyzer shares the amazing strategy his team at Northwestern Mutual deployed to introduce a culture of experimentation within the 160-year-old insurance giant. Leveraging experimentation, his team was able to accelerate innovation at such a rapid pace in just three years time that they saw a 4X improvement in leads, 1.3M digital registrations, 154K mobile…

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