Learn how automotive brands can use digital to pass the loyalty test
Using Digital to pass the Loyalty Test for Automotive Brands
After a seven-year run, U.S. automotive sales are showing signs of slipping. Same case is with India too. That’s going to make brand loyalty even more important in the battle over market share.
it’s more crucial than ever that automakers and dealers retain their existing customers. Forty-one percent of auto brand loyalists felt completely decided when beginning their research for a new car, meaning if you’ve built that connection, you’ve already won them over for the next sale.1 Search and online video can play key roles in building and maintaining loyalty.
We surveyed vehicle shoppers across the purchase journey and discovered three things that automakers and dealers can use to strengthen their loyalty strategy.
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Reach the customer before they reach your lot
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Don’t forget about service after the sale
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Evolve your messaging to match customers’ needs
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Get started by asking yourself these three questions:
- What audience targeting strategies am I using online to influence customers before they set foot in the dealership?
- How am I re-engaging customers online who are searching for vehicle service options?
- Am I evolving the messaging I use online with my loyal customers based on big events in their lives?
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Digital Personality
Saurabh Singh is a respected professional in the Digital marketing, advertising and Digital Transformation world. He is particularly skilled in defining Company Purpose and Values, Brand Strategy, Marketing, and Digital Transformation.
Serviced globally renowned companies like Leisure Corp Now under EbixCash with his Digital Transformation, Marketing, Branding & Communication Services for Outbound Travel, Inbound Travel, Domestic & International Holidays, Cruises, Switzerland DMC etc for EbixCash company Mercury Travels Ltd.
Serviced Luxury Resort Aahana the Corbett Wilderness, Which became one of the Top 10 Luxury Hotels in India.
Serviced The Moving heads events private limited, The Best Creative event management companies in India.
Serviced Dr. Himanshu Garg and Dr. Prerana Garg ventures from Sleep Cure Solutions to Aviss Health. Dr. Himanshu is Globally renowned, one of the most searched Sleep Doctors in India.
Apart from these there are tonnes of other companies which names are not listed here.
He has had the opportunity to share his knowledge with students from College of Art, an institution established in 1942 for advanced training in Visual Art (Creative and Applied) as a visiting lecturer (Visual Communication Department - Alternative Media)
He acquired his knowledge from his past experiences while working in companies and running his own ventures from design house, web development company, Digital Transformation Agency, Taking end to end care of everything that takes to run and operate a business in digital front.
Specialties: Brand Strategy, Marketing, and Digital Transformation. Growth Hacking, Lead Generation, Digital Advertising, Data Mining & Data Scraping, Search Engine Optimization, Internet Marketing, Conversion Optimization etc.
Saurabh Shanker Singh
