Posted in Search Engine Marketing

6 Easy Steps to Get Your Google Ads Ready for 2020

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Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new year!?

2019 to 2020 cliff jump image

In this guide, I’m going to walk you through the steps you need to give your Google Ads account a quick refresh for the new year. And after you go through these steps once, you’ll realize that it really doesn’t take too long to give your account a good gut check. It might even be a good idea to even go through these steps monthly. With the increased results and decreased wasted spend that comes from this exercise, you’ll realize that it is 100% worth your time!

A quick quality reminder

Before we get into the six steps, I just want to remind you that one thing to ALWAYS aim for is a high Quality Score. If you’re not already aware, a high Quality Score improves your ads’ chances of being shown and decreases the amount you’ll need to bid on them.
What Is Quality Score?

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Digital Personality

Saurabh Singh is a respected professional in the Digital marketing, advertising and Digital Transformation world. He is particularly skilled in defining Company Purpose and Values, Brand Strategy, Marketing, and Digital Transformation. Serviced globally renowned companies like Leisure Corp Now under EbixCash with his Digital Transformation, Marketing, Branding & Communication Services for Outbound Travel, Inbound Travel, Domestic & International Holidays, Cruises, Switzerland DMC etc for EbixCash company Mercury Travels Ltd. Serviced Luxury Resort Aahana the Corbett Wilderness, Which became one of the Top 10 Luxury Hotels in India. Serviced The Moving heads events private limited, The Best Creative event management companies in India. Serviced Dr. Himanshu Garg and Dr. Prerana Garg ventures from Sleep Cure Solutions to Aviss Health. Dr. Himanshu is Globally renowned, one of the most searched Sleep Doctors in India. Apart from these there are tonnes of other companies which names are not listed here. He has had the opportunity to share his knowledge with students from College of Art, an institution established in 1942 for advanced training in Visual Art (Creative and Applied) as a visiting lecturer (Visual Communication Department - Alternative Media) He acquired his knowledge from his past experiences while working in companies and running his own ventures from design house, web development company, Digital Transformation Agency, Taking end to end care of everything that takes to run and operate a business in digital front. Specialties: Brand Strategy, Marketing, and Digital Transformation. Growth Hacking, Lead Generation, Digital Advertising, Data Mining & Data Scraping, Search Engine Optimization, Internet Marketing, Conversion Optimization etc.

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